Emporio Armani watches in simplicity and Italian style

Emporio Armani, now a world renowned company, is the creation of innovative designer Giorgio Armani. Armani, who originally worked as a military doctor, began his career in fashion as a window dresser in Milan before going on to design his own collections, noted for their clean lines and classical Italian style, much in keeping with Armani’s own words: “The essence of style is a simple way of saying something complex.” Armani’s revelatory attitudes to the fashion world –his work to make it a less rigid, more accessible arena- is reflected in the clothes he has produced; the unconstructed jacket for example, which has since become a design classic, and his creative methods of promotion, which have included everything from gigantic street advertisements to costume design in films such as American Gigolo.
Just as his clothing epitomises simplicity and Italian style, Emporio Armani Watches do as well. Armani is known to have said “a watch tells more than just the time”. Armani Watches were introduced to the brand in 1996 following the opening of two stores in Manhattan, New York; one a four-storey flagship store of the chain, the other an Emporio Armani Store.
The first Emporio Armani watches to be produced were a fusion of fashion consciousness and classical Italian design. Early Mens Armani Watches such as the AR0181 with its bold square face, solid stainless steel strap and distinctive numerals became instant style classics and are still in production today.
During the early stages of Emporio Armani watches, the collection for Men’s Armani watches developed at a much quicker rate than did the collection for women’s Armani watches. The collection for women’s Emporio Armani watches, with classic designs such as the AR0468 with it’s sophisticated black mother of pearl face, was finally added to in 2008 with newer styles, such as the AR5742, an effortlessly feminine timepiece with a mother of pearl dial and the distinctive eagle logo in glittering stones, both on the strap and on the dial. The collection for women’s Armani watches expanded to include more styles such as the AR0714 in 2009.
Men’s Armani watches are investment pieces, as they are classic designs which will not date easily, whether in vintage style leather with an amber dial or a more modern stainless steel design. 2009’s collection for Emporio Armani watches saw a move away from the square and rectangular dials of the previous four years. The new designs for men’s Armani watches were predominantly of Armani watches with round dials. This switch to the round dial design of watch is set to become a common feature for both women’s and men’s Armani watchesover the coming years, while still exemplifying the typically relaxed yet unmistakably chic style of the brand.